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9. What was users' main complaint regarding IBM's Magic Box advertising campaign for the AS/400?

02 Mar 2005 |

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What was users' main complaint regarding IBM's Magic Box advertising campaign for the AS/400?

a. The ads were not released in enough markets
b. The ads were not run on television
c. The ads failed to identify the individual servers
d. The ads featured dancing magicians.

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Answer: c, The ads failed to identify the individual servers. (The ads promoted IBM servers as "magic boxes" that are capable of great things but failed to identify them.)

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